Who We Are

We are an organization led by the caring employees of Saatchi & Saatchi X. We are businessmen and women, administrative assistants, writers, researchers, professionals, artists, and more. We are ordinary people from all walks of life who have an unyielding passion to ensure the children in the communities where we work and live have every opportunity to grow, discover, and realize their dreams. The C.A.R.E. Initiative (Children, Awareness, Responsibility, and Encouragement) was founded on the premise of protecting underserved children in our communities and helping them to reach for and achieve a better quality of life. Our efforts are concentrated on those children who are the most vulnerable, forgotten, or underserved.

What it means

Children: They are the future of our community. They are who we support and what we are about.

Awareness: The needs of the children in our communities are many and often go unnoticed. We are dedicated to promoting the causes of children in need where we work and live.

Responsibility: We have been given much as an organization and have the responsibility to stand in the gap for underserved children in our area.

Encouragement: We are here to support the charities in our communities that are in the trenches and fighting for children every day.


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